Tag: cause marketing

– Chime Digital and Diabetes Canada launch spring cleaning campaign –

Have you started clearing out your cupboards of all of your unwanted items yet? This is the question posed to Canadians through Diabetes Canada, in partnership with Chime Digital’s new marketing campaign encouraging Canadians to let go of whatever used clothing and small household items they can, just in time for spring cleaning! Diabetes Canada will go to the residences of Canadians and collect unwanted items for FREE. Got an old rice cooker laying around that’s cluttering up your kitchen? Donate it, advises Diabetes Canada.

The Chime Digital and Diabetes Canada campaign challenges Canadians to meet a goal of 5 million pounds in donations. Proceeds raised by the program support world-leading diabetes research, education, programs, services and advocacy.

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In today’s day and age, “cause marketing” has become both a norm and an expectation – potential customers who visit your website and see your advertising want to know that you share their desire to make this world a better place. Studies show that more Canadian consumers than ever care about how companies are supporting social causes.

In fact, when quality and price are equivalent, social purpose is the number one deciding factor for shoppers. The high volume of consumers who say that they would switch from one brand to another if the other brand were associated with a good cause has climbed to 87%.

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